Acquire More Donors

Tap into eBay’s marketplace of over 182 million active buyers and acquire new donors by setting up your charity for direct selling.

Over 1,000,000 eBay listings benefit charities on any given day and here’s why…

Use eBay for Charity for scale and reach, and no restrictions.


Does your charity rely on donor acquisition and funds raised from selling donated goods, branded merchandise, or symbolic charity gifts? Then start with Direct Selling on the eBay platform to reach 182 million active buyers!

1. Set Up Direct Sellers

You will need to assign a Direct Seller who will be authorised to sell on behalf of your charity. This can be someone from your charity or supporters. You can have more than one! To add a Direct Seller, you will need their eBay User ID. If they don’t have their own unique login, they will need to create one on eBay here. To view the setup process for assigning a Direct Seller, please click here.

Acquire donors through the eBay for Charity program
Acquire donors through the eBay for Charity program

2. Instill Trust with Buyers

When you set up direct sellers on behalf of your charity, their listings are specially marked, calling attention to the listing. Your charity listings will include both our signature blue and yellow charity ribbon and a trust-inspiring “giving bar” that displays your logo and mission statement to all prospective buyers.

3. Socialise It!

Use your social media, email, website, and more to encourage supporters to buy items that support your organisation. We even provide easy-to-use templates to all enrolled charities! Visit your Dashboard for downloadables and links. Don't have a dashboard, Get Started!

Acquire donors through the eBay for Charity program

Check Out All the Programmes Available Through eBay

Favourite Charities

We personalise the eBay shopping and selling experience for all supporters that identify you as their favourite charity.

Community Selling

Engage your supporters to sell items on eBay and donate a percentage of the profits to you.

High Profile Campaigns

Leverage your celebrities, brands, and influencers to support you with unique experiences or one-of-a-kind auctions.

Direct Selling

As a charity, sell on eBay to expose your products to a massive community of 182 million active buyers … and we waive your fees.

Dedicated eBay Store

Enhance the way you merchandise your items through a dedicated eBay store.

Seasonal Marketing

Display your charity brand throughout the eBay site and community of 182 million active buyers in our emails, social channels, and more.

Gifts that Give Back

Sell virtual gifts in the eBay marketplace to our entire global community.

Exclusive Ad Packages

Advertise on eBay with special packages designed just for charity organisations.

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