Raise Awareness for Your Cause

Does your charity have a relationship with a well-known celebrity or brand? Do you have access to one-of-a-kind items or experiences? Sell this unique inventory as part of a High Profile Charity Campaign on eBay!

A High Profile Charity Campaign can include a unique experience—such as VIP concert tickets—to hundreds of exclusive items from a celebrity closet clean-out. These campaigns typically receive significant interest from eBay buyers and the media, giving you the opportunity to reach new potential donors and raise significant funds.

Because of the increased attention and engagement associated with a High Profile Campaign, the eBay for Charity team wants to make sure it is a success! If you have an opportunity that may qualify for a High Profile Charity Campaign, please contact a member of the eBay for Charity team at charityteam@ebay.com.

Below are some highlights of successful campaigns throughout 2016.

The Royal British Legion Premier League Shirt Auction

For a number of years The Royal British Legion, supported by Premier League clubs has auctioned football shirts in aid of the Poppy Appeal. Since 2012 the auctions have raised a total of £1.2million. The Royal British Legion is the nation's biggest Armed Forces charity providing care and support to all members of the British Armed Forces past and present and their families.

Comic Relief

The Red Nose Day Actually auction raised £17,033 for Comic Relief by auctioning items such as scripts and costumes from the Love Actually film re-make for this year’s Red Nose Day. Comic Relief work towards their vision of a just world, free from poverty. In the years since it started out in 1985, they have raised over £1 billion.

Wild Trout Trust

In 2016 The Wild Trout Trust raised £94,255 – the most its ever made – towards the conversation of wild trout throughout the UK and Ireland.. They work with grass roots organisations (fishing clubs, local community and conservation groups) and landowners to give them the inspiration, advice and practical skills to improve and maintain their lake or river for the benefit of trout and all wildlife.

Why eBay?

We know you have plenty of auction platforms to choose from, but only eBay allows charities to keep 100% of the funds raised from your High Profile Campaigns. Why give up to 30% of the value of your items away when eBay can provide the same white-glove service at no cost to you? Bottom line: eBay for Charity wants to help you raise more funds and we would love to speak with you about your opportunity. Email us at charityteam@ebay.com!

Due to the sensitive nature of High Profile Campaigns, we strongly recommend working with a professional auction management agency to help manage your event. These agencies work directly with eBay on the end-to-end execution of High Profile Campaigns, including planning your campaign, creating listings, handling bidder questions, and managing fulfillment. eBay for Charity works closely with two excellent auction management agencies.


Auction for a Cause:

Auction for a Cause is an innovative small business, based in the UK, using the eBay platform to raise brand awareness and unrestricted income for charities. They have gained immeasurable experience in selling directly on eBay and managing special high profile auctions online. A special auction on eBay is a fresh and exciting fundraising and brand awareness opportunity that can deliver excellent returns with low overheads.

For more information, visit: http://www.auctionforacause.co.uk/


Auction Cause:

Auction Cause is a leader in Cause Marketing campaigns, branding, and fundraising utilizing the eBay platform, generating more than two billion media impressions and counting. By integrating our clients’ campaigns with social media outreach using Twitter, Facebook, blogs, viral videos, and more, Auction Cause is able to tap into an even wider audience. The results are brand loyalty, nonprofit enthusiasm, and celebrity buzz–all while raising serious money for causes.

For more information, visit: www.auctioncause.com


Matchfire Auctions:

Since 2001, Matchfire Auctions has executed over 700 high-profile Cause Marketing campaigns. These campaigns, launched globally to large and diverse communities on eBay and social networks, have built brand awareness and goodwill for over 400 of the world’s best-known brands, celebrities, agencies, and charities.  Matchfire Auctions campaigns have raised over $60 million for causes worldwide, attracted billions of impressions and engaged millions of consumers in cause-driven transactions.

For more information, visit: www.matchfireauctions.com 



Check Out All the Programmes Available Through eBay

Favourite Charities

We personalise the eBay shopping and selling experience for all supporters that identify you as their Favourite charity.

Community Selling

Engage your supporters to sell items on eBay and donate a percentage of the profits to you.

High Profile Campaigns

Leverage your celebrities, brands, and influencers to support you with unique experiences or one-of-a-kind auctions.

Direct Selling

As a charity, sell on eBay to expose your products to a massive community of 182 million active buyers…and we waive your fees.

Dedicated eBay Store

Enhance the way you merchandise your items through a dedicated eBay store.

Seasonal Marketing

Display your charity brand throughout the eBay site and community of 182 million active buyers in our emails, social channels, and more.

Gifts that Give Back

Sell virtual gifts in the eBay marketplace to our entire global community.

Exclusive Ad Packages

Advertise on eBay with special packages designed just for charity organisations.

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